SC Braga Official Store Case Study

CASE STUDY

Improving the fan experience at SC Braga’s official store

Learn how digital and paper ticketing options help fans shop, collect tickets, and wait without long lines, powered by Moviik.

CASE STUDY

Improving the fan experience at SC Braga’s official store

Learn how digital and paper ticketing options help fans shop, collect tickets, and wait without long lines, powered by Moviik.

SC Braga

Location & Industry

Portugal / Club Retail Store

Flexible waiting options

Fans choose a paper or SMS ticket, letting them wait comfortably while shopping or collecting items.

Staff gain visibility

Staff see customer flow in real time, helping them manage queues and allocate counters efficiently.

Data-driven decisions

Managers get insights on queues, wait times, and peak periods to guide store operations effectively.

SC Braga

Location & Industry

Portugal / Club Retail Store

Flexible waiting options

Fans choose a paper or SMS ticket, letting them wait comfortably while shopping or collecting items.

Staff gain visibility

Staff see customer flow in real time, helping them manage queues and allocate counters efficiently.

Data-driven decisions

Managers get insights on queues, wait times, and peak periods to guide store operations effectively.

About Sporting Clube de Braga

One of Portugal’s top football clubs

Sporting Clube de Braga, founded in 1921, is a professional football club based in Braga, Portugal. The club competes in the top tier of Portuguese football and has earned recognition both nationally and internationally for its consistent performance and competitive spirit.

SC Braga is known for its passionate and loyal fan base, strong community engagement, and commitment to developing local talent. The club plays an important role in the region, fostering pride and connection among supporters while maintaining a reputation for professionalism and excellence on and off the field.

About Sporting Clube de Braga

One of Portugal’s top football clubs

Sporting Clube de Braga, founded in 1921, is a professional football club based in Braga, Portugal. The club competes in the top tier of Portuguese football and has earned recognition both nationally and internationally for its consistent performance and competitive spirit.

SC Braga is known for its passionate and loyal fan base, strong community engagement, and commitment to developing local talent. The club plays an important role in the region, fostering pride and connection among supporters while maintaining a reputation for professionalism and excellence on and off the field.

The problem

The challenge

High visitor numbers, limited control, and no visibility into queue performance

The SC Braga official store at Braga Parque welcomes a large number of fans daily, especially during match ticket releases or special promotions. The previous queuing process relied entirely on physical lines, forcing fans to wait inside the store with little clarity about their position or estimated waiting time.

Without a queue management system in place, staff had limited control over crowd flow and no data on service times or visitor peaks. Managing these periods often required guesswork, making it difficult to plan staffing levels or maintain a calm, organized environment for visitors.

Key challenges faced:

Fans waited physically in line, with no digital or SMS ticket options to follow their position in queue.

No real-time visibility into wait times, visitor flow, or number of customers being served by staff.

Staff allocation and counter planning were based on assumptions, without reliable data for support.

Long queues during peak hours affected fan comfort and reduced the overall in-store experience.

The problem

The challenge

High visitor numbers, limited control, and no visibility into queue performance

The SC Braga official store at Braga Parque welcomes a large number of fans daily, especially during match ticket releases or special promotions. The previous queuing process relied entirely on physical lines, forcing fans to wait inside the store with little clarity about their position or estimated waiting time.

Without a queue management system in place, staff had limited control over crowd flow and no data on service times or visitor peaks. Managing these periods often required guesswork, making it difficult to plan staffing levels or maintain a calm, organized environment for visitors.

Key challenges faced:

Fans waited physically in line, with no digital or SMS ticket options to follow their position in queue.

No real-time visibility into wait times, visitor flow, or number of customers being served by staff.

Staff allocation and counter planning were based on assumptions, without reliable data for support.

Long queues during peak hours affected fan comfort and reduced the overall in-store experience.

The solution

From long queues to an organized and enjoyable fan experience

Moviik transformed SC Braga’s official store operations by introducing a complete digital queue management system designed for both merchandise sales and ticketing. Instead of waiting in physical lines, fans can now take a digital ticket through a kiosk or mobile device and follow their position in real time.

Behind the scenes, store teams gained tools to monitor service activity, track demand peaks, and make informed decisions about counter allocation. The system also integrates digital signage, making it easy for visitors to see who’s next and where to go, keeping the flow inside the store natural and efficient.

What SC Braga gained:

Fans can take a ticket at the kiosk or on mobile, enjoying a flexible and faster store visit.

Staff can track customer flow and queue status in real time to serve fans more effectively.

Resource allocation is guided by data, ensuring enough staff during busy periods.

Visitor comfort is improved with orderly lines and a clear, easy-to-follow process.

Now, fans can enjoy their visits without the stress of long lines, whether they are buying match tickets, picking up the latest jerseys, or exploring official merchandise. At the same time, store staff can focus on providing attentive service and managing the store confidently, making every visit more enjoyable and organized.

The solution

From long queues to an organized and enjoyable fan experience

Moviik transformed SC Braga’s official store operations by introducing a complete digital queue management system designed for both merchandise sales and ticketing. Instead of waiting in physical lines, fans can now take a digital ticket through a kiosk or mobile device and follow their position in real time.

Behind the scenes, store teams gained tools to monitor service activity, track demand peaks, and make informed decisions about counter allocation. The system also integrates digital signage, making it easy for visitors to see who’s next and where to go, keeping the flow inside the store natural and efficient.

What SC Braga gained:

Fans can take a ticket at the kiosk or on mobile, enjoying a flexible and faster store visit.

Staff can track customer flow and queue status in real time to serve fans more effectively.

Resource allocation is guided by data, ensuring enough staff during busy periods.

Visitor comfort is improved with orderly lines and a clear, easy-to-follow process.

Now, fans can enjoy their visits without the stress of long lines, whether they are buying match tickets, picking up the latest jerseys, or exploring official merchandise. At the same time, store staff can focus on providing attentive service and managing the store confidently, making every visit more enjoyable and organized.

What products were used

A modular setup tailored to PCDIGA’s needs

To meet the unique requirements of PCDIGA’s retail locations and customers, Moviik deployed a combination of its most powerful queue management tools, all seamlessly integrated into a centralized cloud platform.