How PCDIGA Improved Retail Queue Management with Moviik

CASE STUDY

How PCDIGA transformed in-store service with Moviik’s Queue Management solution

See how one of Portugal’s leading electronics retailers improved customer flow, reduced waiting times, and empowered store teams with a digital queue management system.

CASE STUDY

How PCDIGA transformed in-store service with Moviik’s Queue Management solution

See how one of Portugal’s leading electronics retailers improved customer flow, reduced waiting times, and empowered store teams with a digital queue management system.

PCDIGA

Location & Industry

Portugal / Eletronics Retail

Digital ticketing experience

Customers can easily get a ticket at the kiosk or via mobile, and track their position in line in real time.

Empowered store teams

Staff gain visibility into customer demand, allowing better resource allocation and smoother service.

Data-driven decisions

Managers use real-time insights on queues and service times to improve performance across all stores.

PCDIGA

Location & Industry

Portugal / Eletronics Retail

Digital ticketing experience

Customers can easily get a ticket at the kiosk or via mobile, and track their position in line in real time.

Empowered store teams

Staff gain visibility into customer demand, allowing better resource allocation and smoother service.

Data-driven decisions

Managers use real-time insights on queues and service times to improve performance across all stores.

About PCDIGA

A leading name in Electronics Retail

PCDIGA is one of the most recognized electronics retailers, offering a wide range of technology products and accessories through both online and physical stores. Known for its competitive pricing, expert knowledge, and strong customer service, PCDIGA has built a loyal customer base across the country.

Inside its stores, customers look for personalized support, whether for product advice, technical guidance, or after-sales service. As foot traffic grew, PCDIGA wanted to ensure waiting times were minimized and customer experience remained consistent across all locations.

By adopting modern queue management solutions, PCDIGA aligned its in-store service with its reputation for innovation online. Digital ticketing, clear signage, and real-time insights now help staff serve customers more efficiently, while visitors enjoy a smoother, faster, and stress-free shopping experience.

About PCDIGA

A leading name in Electronics Retail

PCDIGA is one of the most recognized electronics retailers, offering a wide range of technology products and accessories through both online and physical stores. Known for its competitive pricing, expert knowledge, and strong customer service, PCDIGA has built a loyal customer base across the country.

Inside its stores, customers look for personalized support, whether for product advice, technical guidance, or after-sales service. As foot traffic grew, PCDIGA wanted to ensure waiting times were minimized and customer experience remained consistent across all locations.

By adopting modern queue management solutions, PCDIGA aligned its in-store service with its reputation for innovation online. Digital ticketing, clear signage, and real-time insights now help staff serve customers more efficiently, while visitors enjoy a smoother, faster, and stress-free shopping experience.

"Thanks to Moviik, we've solved our queue management problems. We now have a system that is simple for our customers to use while providing us with real-time data and full control. Plus, the ability to collect customer feedback helps us stay closer to our clients."

Sérgio Moreira

Retail General Manager

"Thanks to Moviik, we've solved our queue management problems. We now have a system that is simple for our customers to use while providing us with real-time data and full control. Plus, the ability to collect customer feedback helps us stay closer to our clients."

Sérgio Moreira

Retail General Manager

The problem

The challenge

Basic ticketing, no data & inefficient staff allocation

PCDIGA relied on a simple in-house system that issued paper tickets and called the next customer in line. While functional at a very basic level, it offered no visibility into store performance or customer flow.

Without data on ticket volumes, average service times, or peak hours, store managers had no way of knowing how many staff members were truly needed at the service desk. Scheduling was based on guesswork, sometimes leaving too few employees to handle large queues, other times resulting in overstaffed counters with little customer demand.

Key challenges faced:

Only paper ticketing available, with no digital or mobile options.

No insights into waiting times, ticket volumes, or peak demand patterns.

Staff allocation based on assumptions instead of real data.

Long queues during busy hours, damaging customer satisfaction.

The problem

The challenge

Basic ticketing, no data & inefficient staff allocation

PCDIGA relied on a simple in-house system that issued paper tickets and called the next customer in line. While functional at a very basic level, it offered no visibility into store performance or customer flow.

Without data on ticket volumes, average service times, or peak hours, store managers had no way of knowing how many staff members were truly needed at the service desk. Scheduling was based on guesswork, sometimes leaving too few employees to handle large queues, other times resulting in overstaffed counters with little customer demand.

Key challenges faced:

Only paper ticketing available, with no digital or mobile options.

No insights into waiting times, ticket volumes, or peak demand patterns.

Staff allocation based on assumptions instead of real data.

Long queues during busy hours, damaging customer satisfaction.

The solution

From basic ticketing to data-driven customer service

Moviik transformed PCDIGA’s in-store experience by replacing a basic paper-only ticket system with a flexible digital ticketing solution. But the biggest impact came from analytics and back-office tools that gave the team full visibility over store performance.

What PCDIGA gained:

Digital ticketing alongside paper tickets, giving customers greater flexibility and a smoother, faster queue experience in-store.

Comprehensive analytics and dashboards, showing waiting times, ticket volumes, staff performance, and peak hour trends.

Data-driven staff allocation, ensuring employees are productively deployed at the front office, back office, or warehouse.

Custom reports and automated emails, giving managers, administrators, and directors actionable insights for staffing and planning.

By combining digital ticketing with powerful analytics, PCDIGA now manages queues efficiently, optimizes staff productivity, and delivers a consistent, high-quality experience to every customer.

The solution

From basic ticketing to data-driven customer service

Moviik transformed PCDIGA’s in-store experience by replacing a basic paper-only ticket system with a flexible digital ticketing solution. But the biggest impact came from analytics and back-office tools that gave the team full visibility over store performance.

What PCDIGA gained:

Digital ticketing alongside paper tickets, giving customers greater flexibility and a smoother, faster queue experience in-store.

Comprehensive analytics and dashboards, showing waiting times, ticket volumes, staff performance, and peak hour trends.

Data-driven staff allocation, ensuring employees are productively deployed at the front office, back office, or warehouse.

Custom reports and automated emails, giving managers, administrators, and directors actionable insights for staffing and planning.

What products were used

A modular setup tailored to PCDIGA’s needs

To meet the unique requirements of PCDIGA’s retail locations and customers, Moviik deployed a combination of its most powerful queue management tools, all seamlessly integrated into a centralized cloud platform.

What product were used