CASE STUDY
How CFG Bank improved in-branch service with Moviik’s Queue Management solution
Discover how CFG Bank’s Casablanca branch improved service with Moviik’s queue management. Digital ticketing, real-time monitoring, and analytics helped reduce wait times, optimize staff, and provide a better experience for customers.
CASE STUDY
How CFG Bank improved in-branch service with Moviik’s Queue Management solution
Discover how CFG Bank’s Casablanca branch improved service with Moviik’s queue management. Digital ticketing, real-time monitoring, and analytics helped reduce wait times, optimize staff, and provide a better experience for customers.
CFG Bank
Location & Industry
More efficient service
Customers select the service they need, ensuring they reach the right staff quickly.
Better staff allocation
Measurable performance
Managers track staff productivity, service times, and transaction efficiency across all services.
CFG Bank
Location & Industry
More efficient service
Customers select the service they need, ensuring they reach the right staff quickly.
Better staff allocation
Measurable performance
Managers track staff productivity, service times, and transaction efficiency across all services.
About CFG Bank
A leading financial institution in Morocco
CFG Bank is one of Morocco’s prominent banks, providing a wide range of financial services including personal banking, loans, and investment solutions. With a network of branches across the country, the bank is committed to delivering high-quality customer service and modern banking experiences.
Its Casablanca branch serves a high volume of daily visitors, especially during peak hours, requiring efficient queue management and seamless service. CFG Bank sought a solution to improve customer flow, reduce waiting times, and give staff better tools to manage in-branch operations effectively.
About CFG Bank
A leading financial institution in Morocco
CFG Bank is one of Morocco’s prominent banks, providing a wide range of financial services including personal banking, loans, and investment solutions. With a network of branches across the country, the bank is committed to delivering high-quality customer service and modern banking experiences.
Its Casablanca branch serves a high volume of daily visitors, especially during peak hours, requiring efficient queue management and seamless service. CFG Bank sought a solution to improve customer flow, reduce waiting times, and give staff better tools to manage in-branch operations effectively.
The problem
The challenge
High customer volume, diverse services, and pressure on staff
CFG Bank’s Casablanca branch serves a large number of daily visitors seeking different services, from account management to loan applications. With fixed staff schedules, employees often faced stress during peak hours, and customers sometimes waited longer than necessary or went to the wrong counter.
Without a queue management system, staff had limited control over customer flow, making it difficult to allocate the right employees to the right services or track performance effectively.
Key challenges faced:
The problem
The challenge
High customer volume, diverse services, and pressure on staff
CFG Bank’s Casablanca branch serves a large number of daily visitors seeking different services, from account management to loan applications. With fixed staff schedules, employees often faced stress during peak hours, and customers sometimes waited longer than necessary or went to the wrong counter.
Without a queue management system, staff had limited control over customer flow, making it difficult to allocate the right employees to the right services or track performance effectively.
Key challenges faced:
The solution
Creating an organized and stress-free branch experience
To improve service flow and reduce staff pressure, CFG Bank adopted Moviik’s queue management system at its Casablanca branch. The solution allows customers to select the specific service they need at the kiosk, ensuring they are directed to the right staff member.
This setup helps maintain order during busy hours while giving managers full visibility into service times and transaction types. The data collected allows CFG Bank to evaluate staff performance, monitor branch KPIs, and continuously improve service delivery.
What CFG Bank gained:
Targeted service routing at the kiosk, ensuring each visitor quickly reaches the right staff member based on their chosen service type.
The solution
Creating an organized and stress-free branch experience
To improve service flow and reduce staff pressure, CFG Bank adopted Moviik’s queue management system at its Casablanca branch. The solution allows customers to select the specific service they need at the kiosk, ensuring they are directed to the right staff member.
This setup helps maintain order during busy hours while giving managers full visibility into service times and transaction types. The data collected allows CFG Bank to evaluate staff performance, monitor branch KPIs, and continuously improve service delivery.
What CFG Bank gained:
Targeted service routing at the kiosk, ensuring each visitor quickly reaches the right staff member based on their chosen service type.
What products were used
A complete queue management setup for banking
What product were used
A complete queue management setup for banking
