EUROCELL CASE STUDY

Fully Virtual Queues in Specialized Retail

The situation regarding Covid-19 has meant that creating a safe and secure environment for all Eurocell customers and teams is essential.

With this in mind, Eurocell took the action of introducing Moviik’s virtual queuing system into six branches, as a trial in August 2020.

Since the trial was introduced, both the branch teams and Eurocell customers have been hugely supportive and quick to understand its benefits, helping to make a success of the system and its roll-out for the 200+ Eurocell branches.

The virtual queuing system:

  • It’s Safe! Visitors to any of the Eurocell branches are placed in a virtual queue, keeping the safe distance.
  • It’s Comfortable! Visitors are safe from having to wait in line outside in the colder winter months.
  • It’s Easy! By simply scanning the QR code or texting a number provided at a branch, a mobile ticket will be issued, and your place will be reserved.

Eurocell has chosen Moviik’s virtual queuing system to help keep close interactions to a minimum, regulate the number of customers in the branch at one time and reduce any inconvenience to Eurocell’s customers on busy working days.

Andy McDonnell, MD of Eurocell Building Plastics, commented In the last year we have all experienced months of uncertainty and disruption to our normal daily lives due to the Covid-19 pandemic. During this period Eurocell has been focused on continuing to support the trade by maintaining our high standards of service, whilst at the same time prioritizing the safety of both our customers and branch teams.

I’m delighted that Eurocell can be a pioneer in this technology and I’m looking forward to seeing the positive impact it will make.

To Sum Up

Problem – Control influx of visitors inside the stores during COVID-19.

Solution – Virtual Ticket System that can be communicated and issued before the visitors arrive, and assure the visitors wait in the car without loosing their turn. No screens.

Apps Used:

  • Virtual Ticket;
  • SMS Ticket;
  • Counter Terminal.

Verticals – Retail

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